![]() ![]() Nair, who has been involved with three such magazines, Mangalam Sakhi and Sunenda: "Painkili publications are the biggest industry in Kottayam." The success of the painkili magazines is attributed to their spicy serials that are avidly followed by a largely undiscerning audience of housewives, idle office-goers and semi-literate labourers. Today, then are 27 - and more in the pipeline - almost all of them published from Kottayam. In 1980, there were only six such magazines. ![]() Sunanda has already hit the 1.70 lakh mark with its fourth issue. ![]() ![]() With an audited circulation of an unbelievable 14,44,974, it has already left the Malayala Manorama - till now the unrivalled number one seller - trailing far behind at 5,55,159. One of these, Mangalam, is already the largest selling weekly in the country. Relying heavily on this sure fire cocktail, a plethora of Malayalam magazines - described as painkili (pulp) - are taking the state by storm. Over the past few months, news-stands in Kerala have been hit by a magazine boom that has few parallels in the country. Stir well and what do you get? The Malayalam Molotov of publishing. Three pages of mush, four of sex, five of real life drama and crime, one of kid stuff, one lonely hearts column, one 'the doctor replies'. ![]()
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